Behind the Scenes

Experience

A mixed-method researcher with a passion for evangelizing social science research. I have been in the research ecosystem for 8 years with expertise in conducting end-to-end studies. Persistent up-skilling in research methods is my weapon while brainstorming novel ideas for data strytelling.

Feb 2024 - Current

UX Researcher- Tech Fleet (K-Block)

As a UX researcher at Tech Fleet, I work collaborately with the client (K-Block) to understand their needs and create user-centered research solutions. We conduct extensive research to ensure the designs cater to the needs of the users while also making the experience smooth.

2022 - 2023

Lead Product/UX Researcher- Porter

I was the Lead UXR at Porter and set up there entire research department from scratch. The role was heavy in survey and usability testing work complementing extensive user research visa interviews.

Education

2017 - 202

Doctor of Philosophy in Communication- University of Miami

At UMiami, I pursued a PhD in Strategic Communication. The research area included interactive media and UX.

2014 - 2016

Master of Arts in Public Relations & Advertising- DePaul University

I received my M.A in Advertising and PR, where I focused on research and analytics.

Skills & Expertise

UX Research, Analytics, Quantitative and Qualitative Research

Surveys, Usability Testing, Experiments, Interviews, Diary Studies, Contextual Inquiries